From Soldier to Soldier is a range of bracelets that draws inspiration from the jewellery worn by soldiers in Iraq and Afghanistan and has an associated fundraising and awareness campaign. Significant contributions from the sales are donated to the Help for Heroes charity and other organisations assisting wounded veterans and their families.
The bracelets that are worn in the field are braided by the soldiers with parachute cord. They are known as survival bracelets because they can be unraveled and the paracord can be used for many purposes. They are also exchanged among soldiers as friendship bracelets. Often, a uniform button is sewn on and used as the clasp. The button clasp symbolises the uniform and the clasped bracelet symbolises the bond among the soldiers that can never be broken. To some, each knot in the bracelet symbolises a fallen hero.