The donation is generated by From Soldier to Soldier bracelets sold in the Untied Kingdom. Help for Heroes is an organisation caring for wounded British veterans and their families. Aagaard is proud to help and acknowledges everybody who buys and carries the From Soldier to Soldier bracelets for being part of this worthy cause.
Emma Parry, one of the co-founders of the non-political organisation Help for Heroes, says:
“We were honoured that Aagaard chose to support Help for Heroes with their ‘From Soldier to Soldier’ bracelet. It has already been a huge success and helps provide direct, practical support for our wounded guys and girls and their families for life. We would like to thank Aagaard for supporting us and everyone who has bought a bracelet, it’s making a huge difference to our heroes.”
Jewellery designer Claus Sheelke got the idea for the ‘From Soldier to Soldier’ bracelet when an acquaintance in the armed forces, Stefan Hylleberg, returned from a tour of duty with a handmade bracelet for the benefit of a fallen fellow soldier.
The bracelet was woven from parachute cords, and its lock was a button from a uniform.
Claus Scheelke was taken by the story and asked for permission to develop the idea and put the bracelet into production in collaboration with Aagaard. The woven bracelet is still made of original parachute cord, but now comes with a silver or gold plated lock.
10% of the RRP of each Product will be contributed to Help for Heroes Trading Limited which Gift Aids all its taxable profits to Help for Heroes (Registered Charity Number 1120920).
Help for Heroes provides direct, practical support to members of the Armed Forces who have been injured in the line of duty.
The charity is non-political and non-critical, they simply want to help their wounded Heroes.
See more at www.helpforheroes.org.uk
The woven bracelet is available in brown, green, black, sand, grey, marine and camouflage parachute cord. The lock for men is available in silver. The heart-shaped lock for ladies is available in silver or gold plated on silver with a diamond.
